How often do you enter a place and it changes your mood. You call “the vibe” of that place to be really good.
Similarly, how often do you walk into a room and feel a sense of gloom take over yourself? You do not understand why it happens.
All you know is the fact that you did not feel what you feel in this moment before you entered this room. There can be a variety of reasons behind this, but one of the major reasons can be the lighting and the wall paint of that room.
Colors are all around us, and what the majority of the population doesn’t realize is the fact that colors can actually affect or even change our mood. This phenomenon is used by big advertisement agencies and corporations in order to sell our brands.
Different colors evoke different emotions in the human mind, and companies use this to design their logos and products.
Here are some insights into color psychology, highlighting the emotions they evoke in the human brain.
The color black is often associated with class, status, power and sophistication. This is often the case as Black Clothing is often worn by lawyers and judges.
One of the most famous people associated with the color black is undoubtedly Mr. Steve Jobs who has revolutionized the tech industry.
But, in many religions, the color black is often regarded as a sign of bad fate or evil. Eg. Funerals, Black Magic etc.
Red color is believed to provoke one of the strongest emotions out of any color. Red is often used to symbolize a warning/danger in signs. Eg. Traffic Lights and Stop Signs.
Red color can also affect your appetite, which is why this color is used in a lot of food companies like Coca-cola, KFC, Kit-Kat.
The color blue is associated with Nature. Blue evokes a feeling of calmness, tranquility and serenity. Blue is also associated with early mornings, hence a room colored blue (or with a blue light) can often help one battle sleep and be productive.
This is one of the major reasons why the blue light emitted from the phones causes trouble in falling asleep. The logo for twitter is a white bird in a blue background. The blue background is meant to symbolize the clear sky that a bird needs to fly in. The combination of white and blue is also visually appealing.
The color green is heavily associated with nature, as the trees and the grass are green. This link to nature also evokes a feeling of freshness and relaxation. Overall, green is a naturally calming color, which evokes a sense of peace.
This is why a lot of brands which are based on natural/organic products use the color green in their packaging and advertising; to link to the nature and evoke trust and calmness. The color green is also associated with money, luck and prosperity.
The color white is often associated with Purity, cleanliness and innocence. It can also evoke the emotion of feeling empty.
Color psychology is a vast topic, with each color symbolizing a variety of moods and emotions. Even though most of the emotions and their relation with the colors are universal, many of these also depend on different cultures and the experiences of individuals.
People from diverse cultures relate to different colors in various ways and use those colors to reflect their emotional states.
Color psychology is heavily used in films and media as the set design, the costume colors and the color grading of the scene is chosen very carefully and very specifically to evoke/express an emotion in/to the audience.
With that, here are some color related psychological tricks which you can apply in your day to day life.
1. Before sleeping, avoid blue light from your phone or any other source.
2. Use bright colors as the paint of the walls of a room, and use a good light to enhance the atmosphere of the said room.
3. Use different colored pens while making notes to highlight each topic based on the level of importance.
4. Wear red colors during social events to give out of a sense of warmth which will make you a look approachable.
5. Apply yellow color to the walls of your study room as it helps with focus and creativity.
Thank You so reading this article. We hope we were able to give you some useful information regarding colors, color psychology and how you can use this knowledge to your advantage.